Online reputation management is the deliberate practice of influencing public perceptions of a company or person.

[Westonanoma]

Reputation management is the deliberate practice of shaping public perceptions of a brand or person.
It involves actively tracking what is being discussed about you on the internet.
The goal is to highlight positive content and address any negative feedback or reviews.
This frequently includes engaging with online reviews on different websites.
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A key part is optimizing search engine listings for associated search terms.
Effective ORM helps establish credibility and safeguard a strong brand image.
Ultimately, it is an essential strategy for any modern business or public figure.